TURF analysis in modern reports

The TURF Analysis tab enables you to perform a specialized analysis to determine the optimal combination of products, services, or offerings that will appeal to the largest audience possible.

For example, if you ask a question to determine which yogurt flavors respondents enjoy the most, the TURF analysis will enable you to identify the optimal combination of yogurt flavors to offer to satisfy the largest number of potential customers. The analysis results are displayed both in a crosstab and in a graph.

Click the screenshot below to view a larger version.

The TURF Analysis visualization is specific to Multiple Choice questions.

For information about TURF and how to perform a TURF analysis, see TURF analysis.