Open rate tracking

Measure the effectiveness of emails by viewing the number of recipients who open their invitations and click the corresponding activity links.

Enable open rate tracking

Prerequisites:

You must be an Admin user to perform this task.

Notice: It is the responsibility of the administrator to ensure open rate tracking is aligned with your organization's terms of use and privacy policy. For more information, see Cookies and tracking pixels in the Alida Help Center.
  1. In the navigation bar, click Product Settings > Technical Config.
  2. Click Edit Settings.
  3. In the Community Settings dialog that appears, select Enable Open Rate Tracking.
  4. Click Save.

For more information, see View or edit community settings.

View the open rate of an email

View the number of recipients who opened an email and clicked the corresponding activity link.

Note: You cannot track the open rate for:
  • A recruitment survey.
  • An email after the invitation is closed.
  • If recipients are using iPhones with Mail Privacy Protection turned on, open rates cannot be tracked unless the recipients download the blocked content. For more information, see Use Mail Privacy Protection on iPhone in the iPhone User Guide.

Open rates are a helpful way to monitor engagement and measure the effectiveness of your emails. These numbers do not provide exact statistics, rather they express the minimum number of recipients who opened the email.

Some recipients cannot be counted in the open rate, even if they open the communication. Open rates cannot track recipients who:
  • Turn off HTML and display text only when viewing emails.
  • Turn off images when viewing emails.
  1. Open the activity by doing one of the following:
    • On the Home page, click See All Activities, and then click the activity name.
    • In the global navigation menu, click Projects > Activities, and click the activity name.
    • Search for the activity by keyword, and then click the search result.
  2. Click the Distribute tab.
    The opened and clicked rate appears on the right side of the page.

    The following table describes how the open and clicked rates are calculated:

    Note: If open rate tracking is enabled after a survey invitation is sent, the Opened rate will not be calculated, but the Clicked rate will be recorded.
    Column Description
    Opened
    • The number of recipients who opened the email. If the recipient opens the email multiple times, it is only counted once.
    • The number of recipients who opened the email divided by the number of recipients invited.
    Note: If the recipient does not download images, the email is not counted as Opened unless they click the activity link.
    Clicked
    • The number of recipients who clicked the activity link.
    • The number of recipients who clicked the activity link divided by the number of recipients invited.