App Center integration: Requirements

Required and optional fields will vary depending on the application you are using to track and analyze content. For more information about required and optional fields, refer to the third-party application's documentation.

Application Requirements
Facebook Create a Facebook Pixel ID.
Required field:
  • Facebook Tracking ID
Google Analytics Find your Google tag ID or UA ID.
Required field:
  • Universal Analytics ID
Optional fields:
  • Domain
  • Track using canonical URLs - Select the most representative page from a set of duplicate pages.
Note: The App Center integration only supports Universal Analytics. Universal Analytics is supported for Google Analytics 360 customers only until July 1, 2024. Universal Analytics stopped processing data for all other Google Analytics customers on July 1, 2023. For information on configuring the current version, Google Analytics 4, in Member Hubs, see Integrations and Hub Integration: Requirements.
HubSpot for Tracking Find your HubSpot Hub ID.
Required field:
  • HubSpot Tracking ID
Hubspot CRM Access your HubSpot API key
Required information:
  • HubSpot login credentials
  • HubSpot API Key
Intercom Find your Intercom App ID.
Required field:
  • Intercom App ID
Marketo You must have Marketo login credentials for your organization to install this integration.
Marketo for Tracking Find your Marketo Munchkin Account ID.
Required field:
  • Marketo Munchkin Account ID
Microsoft Dynamics 365 You must have login credentials for your organization's Microsoft Dynamics 365 account to install this integration.

Salesforce

Salesforce Case Management

Salesforce Contacts

You must have Salesforce login credentials for your organization or Single Sign On (SSO) to install these integrations.
SAP S/4HANA You must have login credentials for your organization's SAP S/4HANA instance and an API key to access the SAP S/4HANA API.
SAP SuccessFactors You must have login credentials for your organization's SAP SuccessFactors account to install this integration.
Tableau You must have Tableau version 2019.4 or later installed.
Twitter Set up conversation tracking in Twitter.
Required field:
  • Twitter Tracking ID
Virtual Incentives

You must have a Virtual Incentives account.

Required fields:

  • Virtual Incentives credentials (Username and Password)
  • Program ID
  • SKU ID
Zendesk
Required field:
  • Zendesk Group ID