Add one or more member groups to an invitation
Using a single invitation, you can invite up to 50 member groups to participate in an activity by selecting existing member filters.
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The member groups you create serve as the basis for the member filters you'll use.
When you save the first selected member group, the options for uploading or manually inviting recipients are no longer available. Going forward, you can only select more existing member filters or create a new member filter.
As you add and remove member filters, be aware that the Total Eligible Recipients count across all member filters may be inflated. This is because a member can belong to multiple member groups. When this happens, the number of sent invitations will be less than the sum total of Total Eligible Recipients counts. A member who belongs to multiple member groups will still only receive one invitation.
Example | ||||
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You create an invitation and add 3 member filters:
If you add the Total Eligible Recipients counts across all the member groups before you send the invitation, it seems like 150 invitations will be sent. However, the Acme Supermarket Shoppers with low and high household incomes also happen to be part of the All Active Acme Supermarket Shoppers group. Therefore, only 100 invitations are sent. Once the invitations are sent, the status for All Active Vancouver Acme Supermarket Shoppers will show as Sent. The statuses for the other member groups will show as Failed because no eligible recipients were found. |
When you send an invitation to multiple member groups, on the Distribute tab, the invitation lists each group separately in the Recipients column. Invited, Opened, and Clicked statistics are broken down by member group. The message deliverability and participation statistics in Analysis are also broken down by member group. Having the statistical breakdown by member groups is useful for figuring out which demographics or segments are under-responding, and sending reminders to these member groups to boost response rates.
If you use one reminder to target several member groups or member groups across invitations, the same reminder will be listed multiple times in the Invitations list. Each listing is nested under the applicable member group, and the statistics therein apply to that member group only.
Example |
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In the example screenshot below, one invitation was sent to 4 member groups and one reminder was sent to 2 member groups. Each member group targeted by the original invitation is listed separately in the Recipients column. The reminder appears twice, nested under the applicable member groups. Message deliverability and participation statistics for the invitation and reminder are broken down by member group |