Community profile

Community profile metrics show the composition of community members across all of your key demographics, as well as which demographics are participating and under-utilized. Use community profile metrics to make strategic decisions about engaging key demographics or purging members that are not participating in activities.

To access community profile metrics, open the Community app and click Metrics > Community Profile on the top of the page.

You may notice discrepancies between the counts on your screen and the counts in the CSV export. This is because the CSV file contains real-time data, whereas the data on the screen updates in the database based on your computer's time zone. Statistics are updated daily to show the data captured as of 12:00 AM UTC on the current day.

Hover over the Overall Metrics chart to view the number of members that are participating, non-participating, and under-utilized, as well the ratio between the total size of your Community and the members that are participating.

You can define participation rates based on the number of invitations members received and the number of activities they completed within a specific time frame. For more information, see Participation rate calculator.

Note: The first time you view community profile metrics, you will need to add profile variables from the profile variable selector. To add profile variables, click Add Profile Variables. For more information, see Add or remove profile variables.

Overall MetricsCollapse AllExpand All

The Overall Metrics chart shows the participation levels of all the members in your Community. After you review the metrics, you can refine the charts by selecting the participation toggles located below the chart.

Tip: In the top left of the page, beside the Updated section, the timestamp shows the date and time the statistics were updated in the database based on your computer's time zone. Statistics are updated daily to show the data captured as of 12:00 AM UTC on the current day.

The following image and the corresponding table describe the information displayed in the chart.

Number	Participation value		Description
1	Participants	Utilized	Members that have received the minimum number of invitations and started the minimum number of activities within the specified number of months as defined in the Participation rate calculator.
		Under-Utilized	Members that have not received the minimum number of invitations, but have started the minimum number of activities within the specified number of months as defined in the Participation rate calculator.
2	Non-Participants	Utilized	Members that have received the minimum number of invitations, but have not started the minimum number of activities within the specified number of months as defined in the Participation rate calculator.
		Under-Utilized	Members that have not received the minimum number of invitations and have not started the minimum number of activities within the specified number of months as defined in the Participation rate calculator.
3	Total		The total number of members who have agreed to join your Community.

Note: A member is considered to have started an activity when they:

• Join a forum, regardless of whether they create or vote on a post.
• Start a survey, regardless of whether they complete it, are disqualified, or over quota.

Profile variables Collapse AllExpand All

Profile variables are displayed as demographic charts. Hover over the chart to see the number of members in each demographic that are participating in activities.

To see the number of members participating in activities for each demographic, hover over the chart.

You can quickly navigate to a specific profile variable by clicking it in the Table of Contents on the left side of the page.

You can also remove a profile variable and download the chart for a specific demographic.

Option	Description
Remove a profile variable from the page	At the right side of the page, click Remove. In the Table of Contents, right-click the variable and select Remove.
Download a demographic chart as a JPG or PNG image	At the right side of the page, click Download. In the Table of Contents, right-click the variable and select Download. For more information, see Download community metrics.

Note: When enabled, the Sensitive Data feature prevents Open End question data from being synched with community profile metrics. You will still see the Open End question in the metrics, but not the data associated with it.

For example, if you select Treat response as sensitive data in an Open End question, then all the data for that question is hidden in the community profile metrics the next time the data is synched. However, if you go back and deselect Treat response as sensitive data, then you will see the data the next day, after it is synched.

No valueCollapse AllExpand All

By default, each profile variable contains a response named (no value). Profile variables have no value when:

• The member participated in the survey, but dropped out before seeing the question.
• The member saw the question, but chose not to answer because it was optional.
• The answer is calculated using a Set Value action that filters out one or more members.

  Example
  The value is set to Millennial if the member is female and between the ages of 30-35. Members who are male and between the ages of 30-35 will have no value. For more information, see Set Value.

• The member doesn't answer the question after you duplicate, edit, and redistribute a survey.

  Examples

  Add questions to a duplicate recruitment survey: You create and distribute a recruitment survey. The following year, you duplicate the survey, add more questions, and then redistribute the survey to your Community. Members that didn't answer the new questions are counted as (no value). Change the name of a question in a duplicate recruitment survey: You create and distribute a recruitment survey that contains a question named Province. The following year, you duplicate the survey, then you: Duplicate and hide the question named Province. Change the name of Province-Copy to Province_Canada, and re-distribute your survey. Members that didn't answer Province_Canada are counted as (no value).